Case Study

The Bristol Group NoMa Station Redevelopment
 

Situation

On behalf of the San Francisco-based Bristol Group, DP Consultants Inc. (DPC) provides Government and Public Relations consultant services for the more than seven-acre planned redevelopment known as NoMa Station. The client sought DPC to conduct outreach to property owners, local and federal officials, as well as representatives of the business and residential communities.

Solution

DPC developed and implemented a comprehensive Communications and Public Relations Outreach Strategy that enhanced the client’s image, garnered support for corporate projects, and reached consensus among diverse entities. As the Washington-based liaison, we counseled and provided regular updates on proposed local economic development activities, property tax and other government legislation, and community related issues. Our responsibilities included interacting and building consensus with government officials, business leaders, and community decision-makers to strategically direct attention and attract resources. DPC led coordination with surrounding property owners to jointly market the neighborhood.

DPC addressed the client concerns about the impact on its abutting property from the development and construction of the New York Avenue Metro Station. DPC proactively involved the client in all aspects of the Station planning, including:

  • Assisting in the establishment of the Action 29-New York Avenue Metro Station Corporation, a non-profit directed to facilitate a $25 million private sector contribution to financing the new Metro Station;
  • Interfacing with Congressional representatives to secure federal funding;
  • Coordinating with adjoining property owners and the DC Government to establish and participate in a Special Assessment District, which generated a $25 Million private sector contribution for Station construction; and
  • Recommending and facilitating events to showcase the client and its property, including hosted groundbreaking and grand opening ceremonies.

DPC addressed another key challenge by consistently monitoring local government planning studies that served to revitalize the neighborhood surrounding the client’s property. We actively participated on Task Forces and Advisory Groups that addressed project and community-related issues. Through this participation we regularly updated the client regarding potential impacts and negotiated on behalf of the client’s interests with private and public sector decision makers.

Results

DPC’s services followed the project schedule and remains on budget. DPC will continue to work in the interest of the client as NoMa Station development progresses and will update the results as they unfold.